FilipposArvanitakisWork 1999 — Now
The world's first 3D website, at antid0t.com°; instant customisation across Nike's trainer catalogue, for NikeiD; the perfect strike at twelve thousand frames a second, for Nike T90; Scorpion, with Framfab and Wieden+Kennedy; a VR car configurator built with Oculus before the headset shipped, for Volvo Cars¶; furniture standing in your room before you'd bought it, with Space10, for IKEA Place; couture craftsmanship rebuilt in virtual reality, for Dior; high street VR showrooms in Tokyo, Milan and Stockholm, for Volvo Design; the augmented reality experience increasing sales by 23%, for Bang & Olufsen; and a virtual island to show you how to park a superyacht, for Volvo Design Center.
The work is seen and used by millions. There is more. This page would get long.
° 1999 · ¶ 2014
BAFTA Interactive · Cannes Lions · D&AD · NY Art Directors Club · Webby · Eurobest · Epica · Creative Circle · Awwwards · 100W · DIA · Danish Digital Award · Guldnyckeln
On most of those projects, the name on the case study was an agency's. I was inside it: executive creative director at Publicis, Digitas LBi and SapientNitro, or down the hall from the client, building the thing everyone had just agreed was impossible in the time available. I'm comfortable there. It's where the work actually happens.
Commissioned work now goes through the Silly Wizards Guild, the studio I run with Simon Attwater. South North Studios is my archive lab and where I show things I make that nobody commissioned. Some of it ships. Some of it is just for me.
The tools have changed completely since 1999, and the job hasn't changed at all. I build minds, machines and stories. I find out what the technology just made possible, then give it an idea worth the trouble.
Now:
Co-founder, Silly Wizards Guild
Research, Designing Intelligence
South North Studios AB, Sweden