Edouard
has an idea

A talk on creativity for a room of architects, though I’m not one. It borrows its shape from Rashomon: the same question told from different sides, each version true to the person telling it. As a designer, creativity is selection: what to put in and what to leave out, from Borges’s map the size of the empire to the maps made for the Athens 2004 Olympic Games. As an architect, it is making places rather than environments, in the virtual spaces built for Volvo and Skanska. As a producer, it is idea, time and budget, and making sure an idea survives contact with reality. It ends where it began: creativity is never one thing. You choose a perspective and dare to build something real from it. About half of the deck was made with AI.